Earlier this month, Bolt quietly launched a “Women Only” category for its Kenyan arm, where users can choose to be driven by women drivers in a move that is supposed to make female riders who use the service feel safer.
This move attracted a lot of criticism. In fact, the women-only option for Bolt appears to be at least Ksh100 more expensive than the regular Bolt option, or even higher depending on where a user wishes to go.
Bolt has yet to explain why the service is more expensive.
The genesis of this attack can be attributed to this issue: Three ladies assaulted a Bolt Driver on camera. Instead of suspending the ladies accounts for the attack on an innocent male driver, instead, Bolt suspended the driver’s account.
One user @amerix wrote; “MEN deserve better”.
The company is notorious for bombarding Kenyans with ads, especially on YouTube. But, this has not won the hearts and minds of Kenyans as a preferred taxi-hailing app.
At the time of publishing, this article BOLT had not made any comments on the matter.