Carrefour, which Majid Al Futtaim owns the exclusive rights to operate in Kenya, marks its 10‑year anniversary in the country, celebrating a decade of growth, investment and partnership with Kenyan communities. Since entering the market in 2016, Carrefour has steadily expanded to 34 stores nationwide, strengthened its e‑commerce offering, and built one of the country’s most robust modern retail supply chains.
Carrefour’s growth in Kenya has been driven by a shared‑value model focused on local sourcing, supplier development and job creation. Today, the retailer works with more than 690 Kenyan suppliers, sources 99 percent of its products locally, and has created over 3,000 direct jobs. It has also invested in talent development through the Retail Business School and supported the export of Kenyan agricultural products to regional and international markets.
To mark the milestone, Carrefour has launched its ’10 Years, 10 Million Stories’ customer appreciation campaign, running from 22 May to 11 June across all stores and the Carrefour App. The campaign features rewards valued at over KES 20 million, including:
· 10 brand‑new vehicles
· School fee vouchers
· Home appliances
· Fully paid holiday trips
· Discounts of up to 50 percent
Christophe Orcet, Regional Director – East Africa, Majid Al Futtaim Retail, said: “Reaching this 10-year milestone reflects the strength of our partnership with the Kenyan market. Our focus has been on building a resilient retail ecosystem, working closely with local suppliers, empowering our people and continuously enhancing the customer experience. As we look ahead, we see significant opportunities to scale this model further, deepening our contribution to the economy while delivering sustained, long-term growth.”
Over the past decade, Kenya’s modern retail sector has continued to expand, supported by rising consumer demand and the rapid growth of digital commerce. According to the Boston Consulting Group, modern retail is expected to increase its market share by around five percentage points by 2030, reflecting the sector’s strong momentum. Data from the Kenya National Bureau of Statistics further underscores this trajectory, showing that wholesale and retail trade contributed 5.4 percent of GDP in the first quarter of 2025, while employment in the sector grew by approximately 2 percent between 2023 and 2024. Carrefour’s expansion in Kenya aligns closely with this national growth story, contributing to the formalisation of the sector and supporting its long‑term development.
As Carrefour enters its next decade in Kenya, the retailer remains committed to investing in local communities, strengthening supply chains, and delivering high‑quality, affordable retail experiences to customers across the country.