Sri Lankan food giant CBL Group has announced a strategic partnership with Expolanka Freight Limited, a global logistics firm, and Peniel Acumen Distributors, a local distributor, to establish a distribution hub in Nairobi. This move marks CBL Group’s entry into Kenya and the broader East African market.
Through this partnership, CBL Group will implement a strong route-to-market strategy, allowing wholesalers and retailers across Kenya and the region to stock its flagship brands:
Munchee – A well-known biscuit brand
Ritzbury – A premium chocolate brand
These brands are already popular in over 65 countries and are recognised for their high quality.
“Kenya’s dynamic, youth-driven market and the growing demand for high-quality snacks make it an ideal location for Munchee and Ritzbury. Our goal is not just to offer delicious products but also to cater to the diverse food needs of Kenyan consumers.” – Kamal Geeganage, CEO of CBL Foods International
Expolanka Freight Limited, known for its strong supply chain network in Kenya, will ensure seamless distribution of Munchee and Ritzbury products. These snacks will be available in:
Supermarkets
Local retail outlets
Wholesale markets
“We are thrilled to partner with CBL Group. Our logistics expertise will ensure that consumers across Kenya can easily access these high-quality snacks.” – Wasantha Ranasinghe, Director, Expolanka Freight East Africa
CBL Group was founded in 1968 with the mission of combating malnutrition among Sri Lankan schoolchildren. Over the years, it has grown into one of Sri Lanka’s largest food conglomerates, known for its commitment to quality, innovation, and sustainability.
“As a trusted local distributor, we are excited to bring Munchee and Ritzbury to Kenyan consumers. This collaboration is more than just distribution; it is about making globally recognised snacks accessible across the country.” – Joyce Mukami, Director, Peniel Acumen Distributors
By establishing a distribution hub in Kenya, CBL Group is positioning itself to serve not just Kenya but the entire East African region. This follows a successful expansion strategy that has already seen it grow across West Africa and Asia.
