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Wednesday, December 8, 2021

Oxford University Press rebrands with a focus on digital transformation

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Oxford University Press (OUP), the world’s largest university press, has launched new branding which supports its ongoing transformation to become a digital-first business and enhance its aim to make knowledge and learning more accessible through the power of technology.

OUP has been advancing knowledge and learning since its origins in the sixteenth century, and today it produces high-quality materials and services for learners and researchers around the world in three core markets of research, education, and English language teaching.

OUP has continued to evolve to make the most of new technologies—something that has accelerated in Covid times. In response to the rapid changes in customer needs from the start of the pandemic, OUP East Africa in conjunction with Standard Media Group, launched Tutor-Soma, a revision platform for primary and secondary schools, and furthered our partnership with existing e-book distributors such as eKitabu and Snapplify as well as partnered with new ones such as Juza School by providing content to enable learning to continue amidst the disruptions brought about by school closures in Kenya and the rest of the world.

Speaking about the new brand, Nigel PortwoodCEO of Oxford University Press, said: “In refreshing our brand, we are seeking to make ourselves more competitive and to more clearly communicate our ambitions and the strengths of our organization to the world. It should position us as a valuable, accessible, and experienced partner, capable of adapting to the ever-changing demands of our customers.”

As part of its commitment to leading the industry, OUP is also holding an online eventForum for Educators: Learning beyond tomorrow, on the 4 November 2021, which will bring together educators and experts to explore crucial topics such as building digital literacy, the digital divide, and improving access to education. More information and registration details will be shared over the next few weeks on various platforms

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