Samsung Electronics has announced Samsung Hospitality TV compatibility with AirPlay, allowing hotel guests to connect their iOS and iPadOS devices to the TVs in their rooms easily and securely.
Guests can enjoy the convenience of watching their favourite shows and movies from popular streaming services, listening to personal playlists on various music platforms, viewing photos, practising presentations, playing games and more on the TV in their room. Guests can privately and securely connect their iPhone or iPad to the Samsung Hospitality TV by simply scanning a unique, on-screen QR code.
No personal information is ever stored or saved, and all information about paired devices is automatically erased upon guest checkout, ensuring both convenience and robust security. This feature enhances the guest experience and provides peace of mind regarding data privacy. Hotel managers and operators can also easily update their management systems to enable AirPlay technology, simplifying the integration process.
The integration of Apple AirPlay is part of Samsung’s broader strategy to enhance the in-room experience for hotel guests while providing powerful management tools for hotel operators. Samsung’s latest hospitality TVs include LYNK Cloud and SmartThings Pro for enhanced connectivity, seamless management and improved guest experience.
“Samsung is committed to building a robust and connected ecosystem that enhances convenience, usability, and overall guest experience,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “AirPlay allows both iPhone and iPad users to easily share their favourite content on the big screen in their hotel room, making their temporary stay at a hotel feel more like home. LYNK Cloud and SmartThings Pro also give hotel management better business insights while making their operations more seamless and efficient.”
For hotel managers and operators, LYNK Cloud is a comprehensive cloud solution for Samsung Hospitality TVs that offers customizable content, remote device management and access to OTT entertainment. Equipped with an e-commerce platform, LYNK Cloud provides an in-room ordering system that offers guests interactive services such as hotel booking services, room booking services, a digital concierge, and more, all bundled solutions. With LYNK Cloud, hotel managers can also use insights to personalize content and experiences for hotel guests to create impactful promotional content across different rooms or properties worldwide.
SmartThings Pro enhances hotel managers’ connectivity, delivering more interoperability and security with IoT devices in their properties. Hotel IT managers can connect and control Samsung smart devices throughout the hotel, such as Hospitality TVs, Smart Signage, air conditioning systems and IoT devices, through one efficient dashboard. The SmartThings Pro Dashboard enhances multi-unit management and device performance monitoring — all designed with scalability and developer-friendly integration. SmartThings Pro also offers customizable Application Programming Interfaces (APIs) for seamless integration with existing systems and a customizable dashboard to meet the diverse set of hotel partners’ needs.
