Kenya Breweries Limited (KBL), through its flagship brand Tusker, has kicked off the festive season with beer festivals in Kiserian and Siaya, bringing together revellers for live music, entertainment and beer experiences.
The festivals, held over the weekend at Enkang in Kiserian and Nebraska in Ugunja, Siaya County, featured performances by popular Kenyan artistes Tonny Young and Willy Paul.
At Enkang, revellers enjoyed a Mugithi-themed night headlined by Tonny Young, while Willy Paul entertained fans at Nebraska, with some joining him on stage during his performance.
The free-entry events gave attendees an opportunity to enjoy a variety of KBL beverages, including lagers, stouts, ciders and malts, alongside live entertainment.
Speaking on the festivals, KBL Marketing Manager Rediet Yigezu said the company would continue rolling out similar experiences across the country as part of its festive season celebrations.
“We are delighted to extend the celebration of beer into the festive season. We look forward to offering more of our consumers access to the experiences and offers on our products,” said Yigezu.
“At KBL, we believe in celebrating life every day, and the holidays give us even more reason to do so. However, we urge our consumers to enjoy our products responsibly this festive season.”
The beer festivals will continue in several towns over the coming weeks, with the next events scheduled for November 14 at Space Next Door in Nakuru and Black Pearl in Kisumu.
Mombasa will host its festival at Big Tree on November 21, followed by Gawanaz in Nanyuki on November 28.
On December 5, the celebrations will move to Al Capone in Nakuru and Klassique Lounge in Nyeri, before concluding at Java Blue Lounge in Embu on December 12.
Beyond the festivals, KBL will offer flash sales and discounts on selected beer brands through supermarkets and participating e-commerce platforms.
The festive activations build on Tusker’s Oktobafest platform, launched in 2019 to celebrate Kenyan beer culture, music and local entertainment.