Unilever’s OMO brand, a laundry detergent known for its unmatched stain removal ability, has joined forces with Samsung Electronics to provide consumers with an extraordinary washing experience. The partnership between OMO Auto machine wash and Samsung Electronics Ecobubble automatic washing machine will not only create awareness about their amazing products, but also provide customers with top-notch stain removal, long-lasting fragrance, and a detergent that’s specifically made for auto machines to enhance their longevity.
Henry Muchauraya, Home Care Director East Africa Unilever, stated that OMO has had an unbeatable philosophy for over six decades, ensuring top performance on tougher stains and improving the positive experience for all. He added that this partnership responds to the consumer need to capitalize on existing trusted brands that are already among the top laundry leaders in their space around user technology and experience.
Samsung Electronics’ Ecobubble range of fully automatic top-load washing machines, which complements modern lifestyle laundry needs while making washing clothes more efficient, was unveiled to the public. The range is designed to ensure up to 20% better fabric care while saving energy during each wash with Digital Inverter Technology.
The Ecobubble technology is a perfect blend of Samsung’s BubbleStorm and DualStorm technologies, offering superior wash quality. BubbleStorm mixes detergent with air and water to create rich bubbles for 2.5x faster detergent penetration, while DualStorm pulsator creates a strong water flow inside the drum for effective cleaning.
The Head of Consumer Electronics East Africa Ltd, Mr. Samuel Odhiambo, said that the partnership between OMO and Samsung is built on the belief that collaboration is key to creating a better future for everyone. He further stated that they aim to provide customers with a comprehensive solution for sustainable and effective laundry care.
The line-up of Ecobubble fully automatic top-load washing machines can be monitored and controlled anytime and anywhere by connecting the machine to the Samsung SmartThings App. It comes with features such as Laundry Recipe for selecting the optimal wash cycle, Laundry Planner for scheduling the laundry, and HomeCare Wizard for energy monitoring and troubleshooting.
The Digital Inverter Technology saves up to 40% energy, reduces the noise significantly during washing cycles, and offers long-lasting durability. Samsung has announced a 24-month warranty on select washing machines which will go hand in hand with the already existing 20-year warranty on the Digital Inverter Technology (DIT) and compressors which will provide a differentiated consumer experience in the East Africa region.
![President William Ruto flanked by Environment CS Aden Duale. [PCS]](https://newstrends.co.ke/wp-content/uploads/2025/02/President-William-Ruto-flanked-by-Environment-CS-Aden-Duale-PCS-768x480.jpg)
