GroupM, a WPP-Scan group subsidiary, has released the second wave of Audience Origin data in Kenya, Tanzania, Uganda, Ethiopia, Ghana, Ivory Coast, Cameroon, and Nigeria. The data, which is locally focused, highlights unique consumer attitudes, preferences, and behaviors that shape buying decisions. This follows an announcement of the expansion of the proprietary Audience Origin data […]
WPP Scangroup & Groupm release Kenya focused audience Origin Data first appeared on Bizna Kenya
