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How One Sip Ignited My Tequila Passion

Editor by Editor
25 August 2025
in Op-Eds
Reading Time: 3 mins read
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Emmanuel Osinde, brand ambassador of Luxury and premium spirits at Diageo

Emmanuel Osinde, brand ambassador of Luxury and premium spirits at Diageo

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My appreciation for tequila didn’t begin with a fiery shot at a party. It started with a quiet sip of a clear, smooth spirit. I expected the typical bite and burn often associated with a “shot” of tequila, but instead, I was met with a surprising smoothness. This experience changed my view of tequila and led me to champion one of its purest forms. The Blanco. The Blanco is the purest and most direct expression of the agave plant. It is the unaged core of the spirit, celebrated for its clear, natural flavour. Unlike aged tequilas that acquire colour and character from barrels, a Blanco is bottled immediately after distillation. It can be rested for a short period in stainless steel tanks, but its defining characteristic remains its fresh, direct taste, making it the foundation of all other tequilas.

According to a foundational story in Mexican tradition, the earliest form of a tequila-like substance was discovered when a lightning bolt struck an agave field during a storm. The intense heat from the strike cooked the agave piñas, causing them to burst open and release their sweet sap. The sap then fermented naturally, creating a low-alcohol beverage called pulque. The process of distillation was later introduced to Mexico by the Spanish in the 16th century. They applied this technique to fermented agave mash, producing a stronger, clear spirit known as mezcal wine. This unaged spirit was the very first form of distilled tequila, making the history of tequila essentially the history of its initial, Blanco form. Over the centuries, producers refined the process and in the late 19th century, Don Cenobio Sauza was instrumental in defining “tequila” as a spirit made specifically from the Blue Weber Agave in the Jalisco region. The practice of bottling the spirit immediately after distillation became the standard for this pure, unaged product called the Blanco.

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That first clear spirit I took was a Don Julio Blanco. While many have produced Blanco, the brand’s founder, Don Julio González-Frausto Estrada, is credited with transforming it into a luxury product. Its taste is characterized by its smoothness, balanced flavour and a clean finish with hints of citrus and sweet agave. This flavour profile comes from a meticulous production process that upholds its quality. The journey of the liquid starts with the Weber Blue Agave plant, which is allowed to mature for seven to ten years. In 1942, Don Julio González began to cultivate his agave plants by planting them further apart, allowing them more space to grow and mature. After the harvest, the agave piñas are cooked in traditional ovens to convert starches into fermentable sugars. The cooked piñas are then shredded and crushed to extract the sugary juice, or Mosto, which is transferred to fermentation tanks. The liquid is then distilled twice in pot stills to purify the spirit and concentrate the alcohol, resulting in the pristine, crystal-clear liquid that defines Don Julio Blanco.

After a while, my own exploration of this spirit led me to a new appreciation for its versatility. I started enjoying it in classic cocktails like the Classic Margarita and the Paloma. Its clean, agave flavour makes it an ideal base, as it enhances the other ingredients without overpowering them. Making them is pretty straightforward. For a Paloma, you combine the Don Julio Blanco with grapefruit juice, lime juice and grapefruit soda for a refreshing and citrusy taste. For a Don Julio Margarita, you mix it with lime juice and orange liqueur for a tart and balanced flavour. I recently even discovered that it pairs perfectly with apple and orange juice, a simple combination that highlights its quality. High-quality Blancos like this one are also complex enough to be enjoyed neat or on the rocks, allowing the drinker to experience the subtle notes of agave.

My journey with Blanco tequila started with a single, smooth sip that flipped my expectations upside down. I believe everyone should try a quality Blanco, like Don Julio, to truly appreciate its unique flavour profile. Grab a bottle, sip it neat or mix it up and get to know why Blanco is tequila’s purest gem.

Emmanuel Osinde, brand ambassador of Luxury and premium spirits at Diageo

Tags: diageoDon JulioEmmanuel OsindeTequila
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