Apple has once again captured the spotlight with the launch of its latest devices, ranging from the long-awaited iPhone 17 line-up to new Apple Watches and the AirPods Pro 3. The announcement was made today, with global sales set to begin on 19 September 2025.
Here is a breakdown of what the new devices could cost. Do note that actual retail prices in Kenya may vary depending on taxes and dealers’ margins.
AirPods Pro 3
Apple’s newest earbuds, the AirPods Pro 3, are priced at $249, which converts to approximately Sh 33,117. They will be available from 19 September.
Apple Watches
Apple refreshed its smartwatch range with three models:
- Apple Watch SE 3 — from $249 (approx. Sh 33,117)
- Apple Watch Series 11 — from $399 (approx. Sh 53,067)
- Apple Watch Ultra 3 — from $799 (approx. Sh 106,267)
All will be available starting 19 September.
iPhone 17 series
The biggest highlight of the event was the new iPhone line-up.
- iPhone 17 — from $799 (approx. Sh 106,267)
- iPhone Air — from $999 (approx. Sh 132,867)
- iPhone 17 Pro — from $1,099 (approx. Sh 146,267)
These too will ship from 19 September.
Summary Table
| Product | US Price | Approximate Price (KSh) |
| AirPods Pro 3 | $249 | Sh 33,117 |
| Apple Watch SE 3 | $249 | Sh 33,117 |
| Apple Watch Series 11 | $399 | Sh 53,067 |
| Apple Watch Ultra 3 | $799 | Sh 106,267 |
| iPhone 17 | $799 | Sh 106,267 |
| iPhone Air | $999 | Sh 132,867 |
| iPhone 17 Pro | $1,099 | Sh 146,267 |
The new devices represent significant upgrades in performance, design and features. However, buyers should remember that the above conversions are only indicative. Local taxes, shipping costs and dealer margins are likely to push prices higher once the gadgets officially hit shelves in Kenya.