Launching today, the new RF 16-28mm F2.8 IS STM is an ultra-wide full frame lens that’s small yet powerfully creative. Thanks to an ultra-wide 16-28mm range and a fast f/2.8 aperture, plus 5.5-stops of optical image stabilisation [1] [2] and weather-resistance [3], it’s a lightweight and compact zoom that’s ready to reward with incredible stills and videos.
With a design that’s based around performance and practicality, the RF 16-28mm F2.8 IS STM lets you capture compelling travel and landscape shots as well as impactful architectural and interior views, with a perspective that packs more into the frame. A wide aperture also inspires a more creative approach to your photography and videos, allowing you to isolate a subject at f/2.8 or keep shooting when light levels drop. And when luggage space is limited, the lens makes a compact companion for travel photography because it retracts to 91mm.
All these innovations are made possible thanks to the Canon RF mount, which offers faster communication between EOS R-series cameras. The RF 16-28mm F2.8 IS STM is the latest compact, feature-filled RF lens from Canon and joins the RF 28-70mm F2.8 IS STM to make a pair of lenses that bridge the gap between compact and lightweight designs and fast aperture performance.
Key features of the RF 16-28mm F2.8 IS STM (http://apo-opa.co/4aq5eOx)
• Ultra-wide 16-28mm focal length range with a wide f/2.8 aperture throughout, for a wide variety of shooting scenarios
• 5.5-stops of optical image stabilisation (IS) [1] [2]
• 8-stops when combined with a camera featuring In-Body Image Stabilizer (IBIS) [2]
• Excellent image quality and sharp high-contrast images thanks to two aspheric and four UD lens elements plus Super Spectra coating
• Durable build quality with added weather resistance
• 9-blade circular aperture offering great artistic control of bokeh and highlights
• Compact and lightweight at 445g, measuring 76.5mm (W) x and 91mm (L) when retracted
In summary
The RF 16-28mm F2.8 IS STM offers that special combination of an ultra-wide 16-28mm zoom range with a fast f/2.8 aperture throughout, coupled with 5.5-stops [1] of optical image stabilisation in a lightweight and compact body. Combining high-quality optics with the creative and practical functionality of a fast aperture, plus a small size that’s great for travel, it’s ideal for enthusiasts wanting to capture landscapes, interiors and wide-angle travel videos or stills.
[1] 5.5-stops optical image stabilisation (IS) tested according to CIPA standards yaw/pitch directions at a focal length of 28 mm using an EOS R.
[2] 8-stops image stabilisation (IS) tested according to CIPA standards yaw/pitch/roll directions at a focal length of 28 mm using EOS R1.
[3] Although the lens features dust- and water-resistant construction, this cannot completely prevent dust or water droplets from entering the lens.
Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).
Media enquiries, please contact:
Canon Central and North Africa
Mai Youssef
e. Mai.youssef@canon-me.com
APO Group – PR Agency
Rania ElRafie
e. Rania.ElRafie@apo-opa.com
About Canon Central and North Africa:
Canon Central and North Africa (CCNA) (Canon-CNA.com) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to enhance Canon’s business within the Africa region – by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.
Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.
Canon’s corporate philosophy is Kyosei (http://apo-opa.co/4hsXzRA) – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.
For more information: Canon-CNA.com
