Since its inception, the BlueBiz Program has been a catalyst for economic transformation along Kenya’s coastal region. By integrating young people into the blue economy, the program has supported sustainable business ventures, strengthened local enterprises, and improved livelihoods across Kilifi, Lamu, Tana River, Mombasa, and Kwale. With over 4,253 youth participants registered across 12 local organizations, BlueBiz has emerged as a cornerstone for economic empowerment and social progress. Below are some of the key lessons learnt.
Program participants during a training session in TanaRiver County
1. Women Are the Backbone of the Blue Economy
A striking revelation from the program is the overwhelming participation of women, who make up 74% of the total registered participants. Women’s engagement is particularly strong in Lamu (80%), Kilifi (70%), and Tana River (73%). This trend underscores the need for tailored financial and training support to further integrate women into leadership and ownership of blue economy enterprises.
2. Digital Inclusion Remains a Challenge
While 65% of participants own smartphones and 63% have internet access, affordability and digital literacy remain barriers to maximizing online business opportunities. Many young entrepreneurs struggle with reliable internet connectivity, limiting their access to digital platforms for trade, marketing, and networking. Investing in digital literacy and affordable internet access will be crucial in ensuring the sustainability of blue economy businesses.
3. Education and Literacy Levels Influence Business Growth
Many BlueBiz participants require foundational training in business management, financial literacy, and numeracy skills. Strengthening mentorship and training components within the program is vital in equipping youth with the knowledge needed to sustain and grow their businesses.
4. Community Engagement is important
A remarkable 74% of participants believe their voices are heard within their communities. This indicates a strong sense of ownership and local participation in blue economy activities. However, fostering deeper collaborations between local governments, development partners, and community leaders can enhance policy support and funding mechanisms for blue economy entrepreneurs.
5. Access to Childcare is Key to Women’s Economic Participation
Many women entrepreneurs in the coastal region juggle between business and caregiving responsibilities. The need for childcare support services emerged as a critical issue affecting productivity and business continuity. Introducing community-based childcare support systems can significantly improve women’s participation in the blue economy.
Net Impact of BlueBiz on Coastal Kenya
The program has made significant strides towards improving employment rates, increasing household incomes, and fostering entrepreneurship among the youth. The program’s emphasis on sustainability aligns with the United Nations Sustainable Development Goals, Goal 8 (Decent Work and Economic Growth) and Goal 14 (Life Below Water).
According to the World Bank, Kenya’s coastal region holds immense potential for blue economy development. However, barriers such as limited financing and market access persist. The Kenya National Bureau of Statistics highlights that while coastal tourism, fishing, and marine transport remain key economic drivers, youth unemployment remains a pressing challenge. The program is addressing these gaps by equipping young people with the requisite skills and resources to sustainably tap into the blue economy.
TanaRiver county aquaculture value chain participants showcasing their business enterprise
The Future of the Program
The program aims to strengthen partnerships with private sector players, enhance access to affordable financing, and scale up its digital inclusion efforts. By drawing on insights from past cohorts, the program will continue to fine tune its approach to ensure a more inclusive and impactful blue economy.
