Kenya Breweries Limited has unveiled a new look for its leading Cane Spirit, Kenya Cane, in the Kenyan market. The launch represents an evolution that reflects the dedication to staying true to the brand’s heritage while embracing the spirit of innovation.
The unveiling of the new look Kenya cane is part of Kenya Breweries’ growth strategy to explode mainstream spirits category and revolutionize its connections with consumers.
Kenya Cane has a rich heritage inter-woven with the history of Kenya as a brand that is made in Kenya, by Kenyans for Kenyans. As one of the leading Cane spirits in the market, Kenya Cane is one of Kenya’s most progressive brands and has been known to deliver quality through consistency in selecting the finest sugar cane and perfecting triple distillation to ensure the smoothest taste possible.
Speaking during the unveil of the new pack, Kenya Cane’s Brand Manager Davis Changalwa reiterated that changing the pack is in line with consumer expectations.
“The change of Kenya Cane pack has been driven by the need to evolve the brand and re-engage with consumers as we seek long-term growth in the market. This change has been driven by consumer feedback through our various interactions. Our assurance to the consumers is that, even as we transition to the new look, we have retained the authenticity of the liquid”.
The new pack has new elements which include a new nip cap, refreshed pack, with distinct features on the front label, a gold touch, while the iconic trademark lion symbol has been re-vamped to bring to life the bold attribute of the brand.
The new pack will be available at all retail outlets across the country.
