Samsung Electronics Co., Ltd. has announced the addition of 15 new artworks from the Tate collection to the Samsung Art Store. This expansion builds on the platform’s existing partnerships with renowned institutions, including the Art Institute of Chicago, the Museum of Modern Art (MoMA), the Thyssen-Bornemisza National Museum, and many more. By integrating the Tate collection, Samsung Art Store continues to bridge the gap between world-class museums and cultural institutions, bringing masterpieces directly into homes.
The new Tate collection features iconic modern masters, including Henri Matisse, Salvador Dalí, Mark Rothko, and Roy Lichtenstein — the first pop art artists to appear on the Art Store — as well as leading contemporary artists such as Peter Doig and Beatriz Milhazes.
Among the highlights are some of Tate Modern’s most celebrated works: Roy Lichtenstein’s “Whaam!” Henri Matisse’s “The Snail,” a must-see in the Tate’s permanent collection, and Jackson Pollock’s “Yellow Islands.” The collection also offers a glimpse into the breadth and energy of modern and contemporary art, showcasing British painter Howard Hodgkin alongside Peter Doig’s dreamlike pieces, “Echo Lake” and “Ski Jacket.”
With these new additions, Samsung Art Store further expands its mission to democratise access to art, enabling anyone to enjoy museum-quality works from the comfort of their own home with ease. By bringing together partners from around the globe — from New York to Madrid to London — the platform offers a unique opportunity to experience the depth and versatility of modern and contemporary art. And with Tate now joining the lineup, art lovers can enjoy a collection that speaks to both heritage and innovation.
“Samsung Art Store is dedicated to providing people with the opportunity to experience world-class art in the comfort of their living rooms,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “By expanding our offerings to pieces from Tate, we are taking another step in supporting the irreplaceable experience of seeing art in person.”
Discover Exclusive Artwork Across Samsung TVs
With the Samsung Art Store available across the 2025 Samsung TV lineup — including its QLED TVs and the award-winning The Frame and The Frame Pro — art from the world’s leading artists, museums, and galleries is more accessible than ever.
As Samsung’s most advanced art TV yet, The Frame Pro features an upgraded Neo QLED screen for brighter colours, sharper contrasts and deeper blacks. Its Wireless One Connect Box makes installation seamless, enabling users to keep cables out of sight up to 30 feet away so they can truly enjoy the TV’s gallery-worthy picture. Plus, it’s designed with an Anti-Reflection Matte Display that makes art look true-to-life and is fully customizable — from its bezels to its size — offering the perfect complement to any décor.
This year, Samsung Art Store has also expanded to include the Neo QLED 8K, Neo QLED 4K, and QLED series, unlocking even more ways for users to enjoy art in their homes.
