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Home » Business » Sanlam Kenya rebrands to SanlamAllianz, eyes top-three local insurance ranking

Sanlam Kenya rebrands to SanlamAllianz, eyes top-three local insurance ranking

Editor by Editor
26 November 2025
in Business
Reading Time: 3 mins read
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Sanlam Kenya rebrands to SanlamAllianz, eyes top-three local insurance ranking

Sanlam Kenya rebrands to SanlamAllianz, eyes top-three local insurance ranking

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Listed non-banking financial services firm Sanlam Kenya Plc (NSE: SLAM) has officially rebranded to Sanlam Allianz Holdings (Kenya) PLC (“SanlamAllianz Kenya”).

The name change follows the recent formation of a joint venture between Sanlam and Allianz, establishing SanlamAllianz as Africa’s largest non-banking financial services entity, with more than 200 years’ combined experience on the continent and beyond.

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Speaking when he confirmed the official rebrand, SanlamAllianz Kenya Group CEO Dr Nyamemba Patrick Tumbo said the name change reflects a continental commitment to raise the bar on the delivery of non-banking financial services with localised attention. He added that the firm’s subsidiaries, Sanlam Allianz Life Insurance (Kenya) Limited (“SanlamAllianz Life Insurance Kenya”) and Sanlam Allianz General Insurance (Kenya) Limited (“SanlamAllianz General Insurance Kenya”), will continue to be headed by Ms Jacqueline Karasha and Mr George Kuria respectively.

As part of the rebrand, preceded by shareholder and regulatory approvals, Dr Tumbo reiterated that the firm will enhance its client experience and distribution capacities through the deployment of innovative technology-based solutions. 

“The rebrand heralds a new dawn for us as SanlamAllianz, enhancing our corporate commitment to advance our market effectiveness in the provision of quality, client-focused life and general insurance products,” he said, adding that the firm will tap into the wider SanlamAllianz resources and technical know-how to deliver exceptional services and solutions. SanlamAllianz operates in 26 countries and holds a combined total group equity value of over 33 billion South African rand (approximately 2 billion euros).

On his part, SanlamAllianz Chief Executive Officer Mr Heinie Werth said, “Our ambition as SanlamAllianz is to be among the top-three players in all our markets, and we will provide our full support to SanlamAllianz Kenya as it strives towards this ambition.” To achieve this, he said that the local team will follow a shared value approach with its staff, clients, business partners and shareholders, as well as the markets, communities and countries in which it operates.

SanlamAllianz has four key pillars that underpin its ambition:

  1. Markets and clients – Being a leader in life and general insurance on the African continent, it is increasing its clients’ access to its products and services in innovative, client-centric ways. ​
  2. Economic and social impact – Through embracing environmental, social and governance (ESG) principles, it aims to demonstrate good corporate citizenship and has a positive impact on its local economies in a positive way.
  3. Financial – Consistent delivery on its key financial metrics ensures that it provides economic value to its shareholders.
  4. People – Empowering its people through a high-performance, engaging culture ensures that it attracts, builds and retains a skilled and confident talent pool that drives the success of its business.

Being part of an international, market-leading company will enable SanlamAllianz Kenya to collaborate, share knowledge and innovate on a large scale to develop best-in-class solutions that empowers future generations to be financially confident, secure and prosperous.

Tags: InsuranceSanlamSanlamAllianz
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