KCB Bank Kenya has announced a flagship financial literacy and wellness programme aimed at fostering a saving culture among children across the country. Anchored under the KCB Under-18 proposition, the initiative will equip parents with practical tools to guide their children on financial literacy from an early age, setting a strong foundation for responsible financial habits in the future.
As part of the proposition, KCB has introduced two tailored account segments. The two tailored account segments are The Cub Account is designed for children and anchored on parent-led savings, early financial habits, and future planning for children aged 0 to 12 years. The Leo Account is tailored for teens, 13 to 17 years, focusing on financial independence, smart money management, and lifestyle relevance as they transition into young adulthood.
The programme aims to close the financial knowledge gap by ensuring children have access to quality education on money management from an early age. Building these skills early is critical to breaking cycles of poor financial decision-making and supporting long-term economic stability.
To be part of the programme, parents and guardians are required to open an account for their children via the new KCB Mobile App or visit any KCB Branch countrywide.
