Smirnoff Kenya is back with a bang as they unveil the electrifying return of Smirnoff Battle of the Beats Season 3! This DJ competition is set to ignite a nationwide musical frenzy like never before.
After the incredible success of the past two seasons and the discovery of exceptional talents, Season 3 is raising the bar even higher. Get ready for an epic showdown that will unfold over the next thrilling six months.
Smirnoff TM is introducing a regional format that celebrates Kenya’s rich musical tapestry, with DJs from all corners of the country competing for the prestigious title of Smirnoff Battle of the Beats Season 3 champion.
Prepare to groove to the tunes of Kenya’s top DJs, including DJ Grauchi, DJ Red Bone, DJ Karowski, and DJ IV, who will serve as official judges, ensuring that this competition remains the ultimate proving ground for the country’s best DJs.
Jane Karuku, Managing Director of East Africa Breweries Limited, expressed her excitement about the revival of SBOB, emphasizing the company’s commitment to engaging with consumers and uplifting the DJ and artist community.
This competition offers a platform for young talent to shine and gain recognition from industry experts and music enthusiasts. It’s poised to shape the future of DJs in Kenya’s entertainment scene.
To participate, aspiring DJs can share their electrifying 2–5-minute performances on Instagram or Facebook, tagging @smirnoffke and using the hashtags #WeDoWe.
Here’s what to expect on this spectacular journey:
1. Auditions: Auditions will take place across Kenya’s regions, starting in Thika, with further dates announced on Smirnoff’s social media platforms.
2. The Top 20: The best DJs will be selected from video submissions, forming the elite Top 20.
3. The Thika Showdown: The Top 20 will compete at the Unleash Your Edge Fiesta event in Thika, with judges selecting the Top 12 to advance.
4. Battle Royale on “IWAKE”: The Top 12 DJs will battle it out on the KTN entertainment show “IWAKE” over several weeks, with viewers participating in the voting process to determine the winners.
5. Regional Showdowns: Each region will follow the elimination process until the regional champions emerge.
In the end, the five regional victors will come together for an epic showdown, where the Kenyan champion will be crowned.
But that’s not all! This competition is part of Smirnoff TM’s We Do We campaign, celebrating unity and authenticity. It’s a vibrant global initiative that brings diverse people, ingredients, and flavors together to create something extraordinary. Get ready for an unforgettable journey through Kenya’s musical landscape as Smirnoff Battle of the Beats Season 3 sets your soul ablaze with the power of music and the magic of unity.
