Britam Asset Managers has launched KidNest, a children’s investment account that gives them an early start to a long-term wealth creation Path.
KidNest builds a nest egg that grows steadily over time under professional management offering a simple and flexible way for parents and guardians to kickstart their children’s investment journey, with contributions starting from KES 1,000, while also helping prepare them for future life goals.
While many Kenyan families save for their children’s future, fewer begin investing early enough or teaching their children to harness the power of long-term compounding. KidNest bridges that gap, by giving children years of investment growth before they are old enough to make financial decisions themselves.
Speaking during the official unveiling in Nairobi, Britam Group Managing Director and CEO Tom Gitogo highlighted that time is the biggest advantage children have as future investors, since building a stronger investment culture requires an early wealth conversation.
“The greatest advantage any investor has is time. Our job is not only to serve today’s investor, but also to shape who tomorrow’s investor will be. Today’s children are tomorrow’s wealth creators and giving them an early start can help build the financial habits and foundations they will carry into adulthood,” said Gitogo.
On his part, Britam Asset Managers CEO and Principal Officer Barack Obatsa, noted that the firm is keen on making investment a more familiar part of everyday financial planning, rather than an afterthought in a bid to instill better wealth creation strategies.
“At Britam Asset Managers, we are focused on making professionally managed investments more accessible, understandable and relevant to more Kenyans at every stage of their wealth journey. KidNest extends that commitment to the earliest stage of life, enabling families to make a child’s first investment from KES 1,000,” said Mr Obatsa.
He added that: “By giving children the benefit of time, consistency and compounding, we are not only helping build a financial nest egg for their future but also nurturing a generation that sees investing as a lifelong habit rather than something to start later in life.”
Latest data on household savings and investments habits shows that the proportion of Kenyan adults who save declined from 74 per cent in 2021 to 68.1 per cent in 2024, with supporting data from the 2024 FinAccess Household Survey indicating that only 18.3 per cent of Kenyan adults were financially healthy, a situation that highlights the importance of strengthening financial planning and resilience.
The Survey further revealed that while formal financial access in Kenya increased from 83.7 per cent in 2021 to 84.8 per cent in 2024, only 42.1 per cent of the population demonstrated high financial literacy based on knowledge of concepts including inflation, interest rates and risk diversification — underscoring the case for building these habits early.
With more than KES 250 billion in assets under management, Britam Asset Managers continues to expand investors’ access to professionally managed wealth-building solutions that are relevant at every stage of the wealth journey.
KidNest is the latest step in that journey, reflecting BAM’s commitment to strengthening the local investment culture and its ambition to help shape the country’s next generation of investors.
