Circadia, the globally acclaimed American skincare brand, has officially entered the Kenyan market, bringing with it a new era of professional skincare for melanin-rich skin. The brand’s grand launch was marked by an exclusive event that brought together leading skin clinics, medical aesthetic practitioners, and beauty industry experts from across the country.
Founded in 2001 by Dr. Peter T. Pugliese, Circadia is rooted in the science of chronobiology—the study of the body’s natural circadian rhythms. This scientific approach informs its high-performance formulations that work in sync with the skin’s natural cycles of protection during the day and repair at night. Circadia’s entry into Kenya signals a powerful commitment to supporting the needs of African skin through cutting-edge, results-driven solutions.
Speaking at the event, Jitin Jaggi, Managing Director of Circadia, stated that,
“Kenya’s aesthetic industry is rapidly growing, and we see incredible potential to contribute meaningfully. Circadia is here to champion the professionals behind every skincare journey—by offering science-based products that truly transform skin, especially for melanin-rich tones.”
Circadia’s launch in Kenya is anchored through a strategic partnership with Uglow Aesthetics, who now serve as the brand’s exclusive distributor in the country. Jean Kinuthia, CEO of Uglow Aesthetics Clinic, expressed her enthusiasm saying “We are thrilled to bring Circadia to Kenya. This partnership means that skincare professionals and consumers alike now have access to advanced products specifically developed with African skin in mind. It’s more than skincare—it’s a revolution in how we care for and understand our skin.”
“With over eight months of clinical use and proven results within the Kenyan market including case studies addressing hyperpigmentation and skin sensitivity Circadia is already gaining momentum as a trusted solution for professional-grade skin transformation.” She added.
Kenya’s skincare market continues to witness growing demand for natural, science-backed, and sustainable beauty products. In response, Circadia not only offers premium formulations but also commits to equipping licensed aestheticians with training, research, and collaborative opportunities that enhance client results, boost business growth, and elevate the overall customer experience. The launch of Circadia in Kenya marks a significant step forward in professional skincare and promises a transformative impact on the industry
