Choithrams, the UAE’s favourite community supermarket brand, has launched the fifth edition of its “Double Blessings” Ramadan campaign, strengthening its partnership with Dubai Cares and the UAE Food Bank, both operating under the umbrella of Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI). The initiative, now a familiar fixture of the holy month, seeks to mobilise residents and visitors alike in support of education and food‑relief programmes for communities most in need.
Running until the end of March 2026, the campaign invites customers to donate virtual biryani boxes for AED 10 or food boxes for AED 20 at checkout counters across all Choithrams stores in Dubai, as well as online at www.Choithrams.com. All proceeds will be directed through Dubai Cares and the UAE Food Bank to ensure that essential food supplies and educational resources reach vulnerable families locally and globally.
L.T. Pagarani, Chairman of Choithrams Group, said: “Double Blessings has grown into a shared tradition of giving, shaped by the generosity of our customers and partners. Each year, we witness how small acts of kindness multiply into meaningful impact. We are grateful for the support of our customers, partners and stakeholders and remain committed to ensuring that the spirit of Ramadan reaches those who need it most.”
Now recognised as one of the UAE’s most consistent community‑driven Ramadan initiatives, Double Blessings continues to bring together diverse groups—residents, tourists, families, and young volunteers—around a common purpose: extending compassion beyond one’s immediate circle.
Dubai Cares, which has partnered with Choithrams since 2007, said the initiative continues to play a role in sustaining education programmes in communities facing protracted crises. “The needs are growing, not shrinking,” said Abdulla Ahmed Alshehhi, Chief Operating Officer at Dubai Cares. “Partnerships like this allow us to maintain support for children whose access to education is fragile at the best of times. Ramadan is a moment when the UAE comes together, and we hope that momentum carries through this year as well.”
The UAE Food Bank, which distributes donated meals through its network of partners, said the 2026 campaign aligns with the country’s designation of the year as the Year of the Family.
Manal Obaid Bin Yaroof, Head of the Executive Team of the UAE Food Bank, said: “This campaign reflects the UAE Food Bank’s commitment to strengthening food security while reinforcing the values of compassion, solidarity, and shared responsibility that define our society, particularly during the holy month of Ramadan. By supporting families in need, we are not only addressing food insecurity, but also contributing to stronger, more resilient communities. Initiatives such as Double Blessings demonstrate how collaboration between the public, private, and humanitarian sectors can translate generosity into meaningful, lasting impact.”
Every year, Choithrams’ Double Blessings campaign continues to demonstrate how corporate partnerships, community participation and humanitarian values can converge to deliver tangible, life‑changing support during the holy month.
