Engage Communication Account Director, Sammy Mwangi, has been selected to serve on the jury of the 2026 African SABRE Awards, one of the continent’s most prestigious public relations competitions organised by PRovoke Media in partnership with the Public Relations and Communications Association (PRCA Africa).
The awards, which recognise excellence in strategic communications and storytelling across Africa, will celebrate the best campaigns of the past year. Winners will be announced during the PRCA Africa Annual Conference scheduled for March 17–18, 2026, in Johannesburg.
Mwangi joins an impressive line-up of senior communication leaders from across the continent, including executives from major brands and agencies such as Unilever, Sanlam Investments, Wema Bank, Betika Group, and Mars, as well as representatives from global networks including Havas Red, Portland Communications, and Weber Shandwick.
Speaking on the appointment, PRovoke Media founder Paul Holmes noted, “In recent years, the African SABRE Awards have produced outstanding campaigns that showcase the power and creativity of African storytelling. This year, we have assembled a jury of top professionals from across the continent to review the best campaigns and select our 2026 winners.”
With over a decade of experience in strategic communications, Mwangi has built a distinguished career at Engage Communication, where he leads high-profile accounts including Mastercard Foundation, CFAO Motors, and Stanbic Bank, among others. His expertise spans media relations, stakeholder engagement, crisis management, and digital communications.
Mwangi’s appointment reinforces Engage Communication’s continued leadership in shaping Africa’s PR landscape and underlines the agency’s commitment to driving impactful, insight-led communication across sectors.
The deadline for entries to the African SABRE Awards is November 10, 2025.
