Ethany Mobiphone in collaboration with Samsung Electronics East Africa today announced the opening of its experience Store in KNairobi, located at T Square Mall in Buruburu. This latest addition marks another milestone in Ethany Mobiphone and Samsung Electronics East Africa ambitious strategy, aimed at bringing cutting-edge technology closer to consumers across the country.
The new Samsung Experience Store in Buruburu owned by Ethany Mobiphone is a Shop-in-Shop (SIS) concept, where Samsung smartphones and accessories occupy 60% of the retail space. This model not only showcases Samsung’s wide range of products, from smartphones and tablets to wearables, but also highlights the company’s drive to increase the brands smartphone market share in the Kenyan market with a current share of 25%.
“Samsung is committed to ensuring that every Kenyan has access to our world-class technology,” said George Kebaso – Head of Device Financing Mobile Experience Division at Samsung Electronics East Africa. “The opening of this store underscores our dedication to making our products more accessible, particularly in residential areas. This strategic expansion partnerships are designed to put more devices in the hands of consumers, enabling them to experience the best that Samsung has to offer.”
Samsung has partnered with Watu Simu and Mkopa to offer flexible financing options through the “Lipa Pole Pole” Model. This initiative allows customers to acquire the latest Samsung devices with ease, making advanced technology more attainable for a wider audience.
The Buruburu store is designed to offer customers an immersive and interactive environment where they can explore Samsung’s innovative products. With expert staff on hand to provide personalized guidance and assistance, customers can make informed choices that meet their specific needs. This enhanced retail experience is set to enrich the lives of the local community within Eastlands, reinforcing Samsung’s commitment to delivering exceptional customer service and support.
The opening of the Buruburu store comes at an exciting time for Samsung, following the recent launch of the premium sixth-generation Flip and Fold phones. This expansion is not only a testament to Samsung’s leadership in the Kenyan market but also a reflection of the brand’s unwavering commitment to innovation and customer satisfaction with its state-of-the-art technology accessible to everyone, bringing the future of mobile innovation to the heart of local communities.
