Flutterwave has announced a strategic partnership with the Tiwa Savage Music Foundation aimed at nurturing emerging creative talent across Africa and strengthening the continent’s growing music industry.
The partnership was unveiled during the foundation’s official launch event held on March 9, 2025, at The Delborough Hotel Lagos in Lagos, bringing together influential figures from entertainment, business, government, and culture.
Founded by Nigerian music star Tiwa Savage, the Tiwa Savage Music Foundation seeks to empower young creatives by providing access to music education, mentorship, and industry resources. The initiative is designed to support not only performers but also producers, composers, sound engineers, and other music business professionals, recognising the need to develop the entire creative ecosystem to sustain Africa’s rapidly expanding music economy.
The launch event attracted a high-profile audience, including Babajide Sanwo-Olu, Governor of Lagos State, who delivered the closing remarks. Other notable attendees included Layal Tinubu, co-founder of the Noella Foundation; Stanley Uzochukwu, Chairman of The Delborough Lagos; veteran stateswoman Florence Ita Giwa; media entrepreneur Mo Abudu; and executives from Mavin Records, including Don Jazzy and Tega Oghenejobo.
Also present were representatives from the United States Consulate Lagos, highlighting the broad institutional support behind the foundation’s mission.
Speaking at the launch, Olugbenga ‘GB’ Agboola, founder and CEO of Flutterwave, said the partnership aligns closely with the company’s broader vision of connecting African talent to global opportunities.
“At Flutterwave, our dream has always been to connect Africa to the world and the world to Africa. Tiwa’s dream is to take Nigerian and African creative talent global. These are not two separate dreams; they are the same dream. That is why this partnership makes perfect sense,” he said.
As part of the partnership, Flutterwave has also made a financial contribution to support the foundation’s programmes and long-term vision, reinforcing its commitment to investing in Africa’s next generation of creatives.
The launch was further strengthened by the participation of Berklee College of Music, one of the world’s leading music institutions. The collaboration signals plans to create structured pathways for African artists to access global music education and industry networks, including scholarship opportunities to study at Berklee’s campus in Boston.
Long-term plans also include establishing a permanent music school in Nigeria to support the development of local talent.
Speaking at the event, Tiwa Savage thanked Flutterwave for backing the initiative and helping build a stronger creative infrastructure for African artists.
“Africa has always had the talent. What our artists have needed is the infrastructure, the access, and the belief. Tonight, with partners like Flutterwave standing behind us, we are building all three,” she said.
The launch of the Tiwa Savage Music Foundation marks the beginning of Flutterwave’s long-term commitment to supporting Africa’s creative economy, recognising that the continent’s global influence continues to grow through its music, culture, and storytelling.
