East African Breweries Limited (EABL), under their innovation brand Gilbeys Mixed Berries hosted their first edition of Gilbey’s Mixed Berries Mixed and Matched Pinknic party, at Absa Sports Club.
The day-to-night event saw a huge turnout of consumers entertained by artists such as Bien, Chris Kaiga, Karun, Brandy, DJ Pierra, DJ Brownskin, DJ Redbone, DJ Linsey, Sir M, DJ Pierra and Kaneda.
Revellers show up dressed with shades of pink sticking with the theme and set up of the event that was elegant and stylish.
KBL innovations manager, Shirlyn Ndumbu, stated that the first edition of Gilbey’s Mixed Berries Mixed and Matched Pinknic party comes at a time when our consumers are looking for memorable experiences and occasions to celebrate with their friends. “This will be the first of a series of events we have planned across the country and calendar year. Sticking to Gilbey’s tagline Open Good Times we will be showcasing music, games and fashion that our gin lovers will enjoy, accompanied by fantastic cocktail drinks from our Diageo-certified mixologists, “she added.
Gilbey’s Gin is a segment leader in the gin category in Kenya hence KBL is looking to increase its momentum with the new variant of its berries flavour. Gilbey’s gin is trusted by consumers for its liquid authenticity and quality that can be shared amongst friends.
Gilbeys Mixed berries gin is one of the recently introduced innovation brands that has seen Kenya Breweries invest heavily in it as it seeks to address consumers’ needs and wants to offer them a wide variety of brands to choose from.
The flavoured gin sits in the bottle with a refreshing pink colour and is best enjoyed poured with tonic, bringing out the refreshing mixed berry fruit. It has a pink chevron logo that distinguishes it from Gilbeys’ original pack.
It is available in 250ml, 350ml and 750ml packs, which have a recommended retail price point of KES 500/-, 700/- and 1460/- respectively thus meeting the pricing needs of each consumer segment. It has an ABV of 37.7%.