DT Dobie and CFAO Motors Kenya, which is the seller of Toyota models, have merged their operations. The merger has resulted in job losses, with the terminations occurring last month.
The move is aimed at increasing efficiencies and growing market share. The companies, which have common ownership, have been operating independently for a decade.
The Japanese conglomerate Toyota Tsusho Corporation acquired trading firm CFAO Group in December 2012, taking over its many subsidiaries in Africa including DT Dobie. The review of the dealership network is expected in the coming months.
The merged entity will have a market share of nearly 30 per cent, making it the second-largest dealer by unit sales after Isuzu East Africa which has a 44.7 per cent market share.
“Now [one of] the largest automotive distributorship in the market, CFAO Motors Kenya brings together the expertise, resources and capabilities of these two respected brands, to provide a wider range of high-quality vehicles and services to customers in Kenya,” the company said in a statement.
“CFAO Motors will now offer an even more diverse range of premium vehicles, including luxury cars, SUVs, trucks and commercial vehicles, from leading global brands.”
