Old Mutual today launched Anchor 360, a new digital platform that aims to shift the insurance advisory experience in East Africa away from back-office burdens and back to what matters most — the client.
For years, insurance advisors have served as the bridge between clients and financial protection. Most of their working hours, however, have been swallowed by paperwork, compliance, onboarding processes, and other administrative tasks. Anchor 360 is designed to change that.
“We designed Anchor 360 with advisors at the heart of the experience,” said Mr. Karenju. “After a successful three-month pilot, we are confident that this platform gives our partners the tools to thrive in a competitive marketplace, while enabling clients to enjoy a more personalised and efficient experience.”
What Anchor 360 Offers
- Single, secure portal where advisors can manage everything: client information, portfolios, commissions.
- Streamlined onboarding for new and existing intermediaries. Automated verification, document uploads, live support etc.
- Transparency for clients: clearer view of processes, less duplication, quicker turnaround times.
- Commissions tracking, including visibility across currencies.
- Recommendation engine and live assistance to help advisors match financial products to individual client profiles.
Why It Matters
Industry watchers say Anchor 360 signals a broader shift in how insurance distribution is evolving in East Africa. Rather than replacing advisors, the platform underscores a growing view that technology can strengthen the personal aspects of financial advice—enhancing trust, improving responsiveness, and letting humans do what machines cannot: empathise, guide, and build relationships.
Old Mutual’s Strategy
Anchor 360 sits within Old Mutual’s wider effort to digitise service, empower its field advisors, and broaden access to diversified financial solutions across East Africa. It reflects a recognition that for financial protection to work well, both clients and advisors deserve tools that remove friction rather than add more complexity.
