What to Expect at LG Showcase 2023 MEA

The giant electronics company, LG Electronics, is showcasing its latest innovative products at the LG Showcase 2023 MEA in Dubai. The much-awaited event returns for the first time in four years at Habtoor City in Dubai.

For years, LG Electronics has been the leading innovator, rushing against the ever-changing trends and preferences to offer customers in Kenya and around the world home appliances that fit their needs and wants.

At the showcase, more than 400 quests from around the world will have an opportunity to walk through LG’s newest high-end premium products, such as the LG SIGNATURE second generation line-up, Wireless OLED TVs including 10-year anniversary editions, and refrigerator with MoodUP™.

The wireless OLED TV, M3, is set to be a centre of attraction, being the first of its kind in the world. It boasts a 4K OLED panel and Alpha 9 processor, is 75 per cent brighter than the entry-level B3 OLED in its 77-inch size (or 30 per cent in its 83-inch and 97-inch sizes), and has generous support for HDR formats (including Dolby Vision), Dolby Atmos, and all the latest gaming features. LG has also made available its range of strategic products including QNED TV.

Participants will also be interested in knowing how the new LG MoodUP fridge works. This year, LG Electronics introduced to the Kenyan market a new LG colour-changing fridge that would automatically change colours depending on the mood of the user.

The 4-Door French-Door model fridge is embedded with more than 190,000 possible colour combinations at users’ disposal giving them an opportunity to mix and match until their hearts are content. MoodUP users can easily select and apply Viva Magenta – and any of the other available colours – by using the intuitive LG ThinQ™ app.

New inventions and entries into the LG family such as the Vivace washing machine and DualCool air conditioner will be displayed, further cementing the brand’s position of “Life’s Good” philosophy.

Guests will also interact with the company’s new emerging products range featuring dishwashers, dryers, audio systems, gaming monitors, PCs, vacuum cleaners, stylers, and more.

According to LG Electronics, the event in Dubai is set to provide a wonderful opportunity for the company to further enhance its business relationships with local partners. The company says that this year, just like the previous years, fully committed to supporting local customers and partners by fulfilling their needs as well as sharing the values of the company.