Old Mutual last week engaged businesses and retail customers in Nakuru in the second edition of the financial wellness drive, after it was launched in Thika three weeks ago.
As happened in Thika, the initiative provided Nakuru residents and businesses with practical tools to better manage their finances amid rising economic pressure. This was the second of eight activations where participants gained access to hands-on training, financial education and tailored solutions spanning savings, investment, debt management, and risk protection.
Japheth Ogalloh, Managing Director, Old Mutual General Insurance, explained what the Old Mutual team was doing in Nakuru, “we interacted with customers and the public to spread the gospel of financial wellness. We had various engagements with partners, intermediaries, and prospective clients. The highlight of the engagements was engaging Kenyans to understand their needs, so that we can design products and services that meet them.”
The other towns in which the drive will happen include: Eldoret, Kisumu, Nyeri, Meru, Machakos, and Mombasa. As a result, Old Mutual will engage financial experts, business owners and industry partners all over the country.
The initiative is anchored in insights from the recent Old Mutual Financial Wellness Monitor 2025, which shows that while 70% of Kenyans are optimistic about their financial future, many continue to face pressure from rising costs, high debt levels, and unpredictable income streams, thereby straining households and businesses.
As part of the financial wellness drive, Old Mutual is rolling out a series of country-wide public engagement activities to translate financial wellness insights into action. These include the launch of the “There Will Be Signs” campaign, a national awareness effort that highlights the everyday patterns of financial stress often overlooked by individuals and businesses. The campaign will be supported by on-ground engagements, including practical financial literacy sessions and personalised advisory clinics to help Kenyans recognise these signs early and get on the path to financial wellness.
The financial wellness drive reflects Old Mutual’s broader commitment to advancing financial inclusion and empowering individuals and businesses with the knowledge and resources needed to make informed financial decisions. The program will deliver accessible, inclusive engagements tailored to the real-world financial challenges faced by Kenyan households and enterprises.
