Betika has unveiled a nationwide campaign that will see customers win prizes worth more than Sh100 million over the next six weeks.
The promotion, dubbed Beba Beba Uki Betika, runs from October 1 to November 11, 2025, and seeks to reward loyal customers while strengthening the company’s position as a market leader in the gaming industry.
The campaign will culminate in a grand draw on November 14, where the ultimate winner will drive away with a new Isuzu NQR 81, a 33-seater bus. On the same day, two other winners will each receive a Suzuki Baleno GLX.
Customers can participate with as little as Sh30, with every bet counting as an entry regardless of whether it wins or loses. There is no limit to the number of times one can play, ensuring that every participant has an equal opportunity to win.
Speaking during the launch event in Nairobi, Betika Group CEO Mutua Mutava said the initiative is a gesture of appreciation to the company’s growing community of players.
“At Betika, our customers are at the heart of everything we do. With the Beba Beba Uki Betika campaign, we are happy to reward their loyalty and support for all these years. We have built a community of gamers across the country and as the number continues to grow, this giveaway helps us give back and positively impact society,” said Mr Mutava.
He added that the campaign creates a level playing field for all players. “Whether one wins or loses, they still have a chance to take something home,” he said.
Weekly prizes will also be up for grabs, including Bajaj BM 125 HD motorbikes and Samsung 55-inch 4K UHD televisions. Winners will be announced on Betika’s official website, and those receiving tangible prizes will be contacted within seven days with guidance on how to claim their rewards.
Betika has reiterated its commitment to entertaining and rewarding campaigns while promoting responsible betting practices.
