Carrefour, which Majid Al Futtaim owns the exclusive rights to operate in Kenya, today marks 10 years of operations in the country. Since entering the market in 2016, it has invested KES 14.97 billion in Kenya and spent more than KES 239 billion with local suppliers. The retailer has expanded to 34 stores nationwide and served more than 119 million customers, including 24 million in 2025.
Furthermore, it has also invested in workforce development through its Retail Business School, delivering more than 44,700 hours of training and issuing 546 internal training certifications in 2025.
To mark the anniversary, Carrefour has launched its ‘10 Years, 10 Million Stories’ customer appreciation campaign. Running from 22 May to 11 June, the three‑week campaign features a nationwide customer rewards programme valued at over KES 20 million across all Carrefour stores and the Carrefour App. The initiative includes rewards such as 10 brand‑new vehicles, school fee vouchers, home appliances and fully paid holiday trips, alongsidediscounts of up to 50 per cent.
Christophe Orcet, Regional Director – East Africa, Majid Al Futtaim Retail, commented: “Reaching this 10-year milestone reflects the strength of our partnership with the Kenyan market. Our focus has been on building a resilient retail ecosystem, working closely with local suppliers, empowering our people and continuously enhancing the customer experience. We see significant opportunities to scale this model further, deepening our contribution to the economy while delivering sustainable long-term growth.”
The retailer works with over 690 Kenyan suppliers, including farmers, manufacturers and SMEs, and sources 99 per cent of its products locally and supports the export of agricultural products to regional and international markets where it operates. It has created more than 3,000 direct jobs in Kenya.
Over the past decade, modern retail in Kenya has grown steadilyas supermarkets, hypermarkets, and e-commerce platforms have expanded, while traditional formats continue to evolve to meet rising customer demand. The Boston Consulting Group notes that modern retail could increase its market share by around fivepercentage points by 2030, as supermarket and convenience formats expand their reach, supported by growing digital access and online shopping. Additionally, the Kenya National Bureau of Statistics (KNBS) reports that wholesale and retail trade contributed 5.4 per cent of GDP in the first quarter of 2025, while employment in the sector grew by around 2 per cent from 2023 to 2024, highlighting its continued importance to the country’s economy.