Samsung has once again set the stage for a groundbreaking flagship smartphone with the introduction of the Galaxy S25 Ultra. As the latest iteration in the Ultra lineup, it pushes boundaries with cutting-edge technology, eco-conscious design, and a focus on enhancing the user experience. Below, we delve into the first impressions of this impressive device, highlighting its standout features and why it promises to be a game-changer in the smartphone market.
Aesthetics and Build Quality
The Galaxy S25 Ultra immediately captures attention with its refined and futuristic design. Samsung has opted for a titanium frame, a step up from the aluminium frames of its predecessors. This choice not only enhances durability but also lends the device a premium look and feel. The device is slimmer and lighter than the Galaxy S24 Ultra, making it more comfortable to hold despite its large screen size. The back panel, crafted from recycled materials, showcases Samsung’s dedication to sustainability without compromising on aesthetics.
The matte finish on the rear prevents fingerprints and smudges, a welcome change for users who prefer their devices to look pristine throughout the day. The carefully chamfered edges and seamless integration of the camera module into the back panel further elevate the design, making the Galaxy S25 Ultra a true visual masterpiece.
Display Excellence
The Samsung Galaxy S25 Ultra boasts a 6.9-inch Dynamic AMOLED 2X display, which is arguably the best in its class. With a QHD+ resolution and a refresh rate of 120Hz, it delivers stunning visuals that make everything from streaming videos to scrolling through social media an absolute delight. The display’s brightness has been improved significantly, ensuring excellent visibility even under direct sunlight.
The device also introduces an advanced LTPO 4.0 technology, enabling seamless adaptation of the refresh rate from 1Hz to 120Hz based on the on-screen content. This not only enhances the viewing experience but also conserves battery life, making the display both stunning and efficient. Colours are vibrant, blacks are deep, and the overall display performance reinforces Samsung’s dominance in display technology.
Performance and AI Integration
Under the hood, the Galaxy S25 Ultra is powered by the Snapdragon® 8 Elite chipset, the most advanced processor in the Snapdragon series. Built on a 3nm process, it offers unparalleled performance and energy efficiency. Paired with up to 16GB of RAM and 1TB of internal storage, the device ensures smooth multitasking and lightning-fast app launches.
What truly sets the Galaxy S25 Ultra apart is its advanced AI integration. Samsung’s new ProAI Engine, embedded in the Snapdragon 8 Elite, takes personalisation and functionality to a whole new level. From optimising battery performance based on usage patterns to delivering tailored recommendations in apps, the AI-powered features are designed to make the user’s life easier.
Gaming enthusiasts will appreciate the ProGaming Suite, which leverages AI to enhance graphics rendering and reduce latency. This makes the Galaxy S25 Ultra an ideal choice for those who demand top-notch performance in all aspects of their digital lives.
Camera Capabilities
Samsung has always been a leader in smartphone photography, and the Galaxy S25 Ultra is no exception. The device features a quad-camera setup with a 200MP primary sensor, a 50MP ultra-wide sensor, a 12MP telephoto lens with 3x optical zoom, and a 10MP periscope lens with 10x optical zoom.
The new ProVisual Engine, powered by AI, transforms the photography experience. It optimises settings automatically to ensure the best shot, whether in low light or bright daylight. The device also introduces advanced computational photography techniques, allowing for DSLR-like quality in a compact form.
For videographers, the Galaxy S25 Ultra offers 8K video recording at 30fps, complete with improved stabilisation and real-time focus adjustments. The front-facing 40MP camera is perfect for high-quality selfies and video calls, further cementing the device’s reputation as a photography powerhouse.
Battery Life and Charging
The Galaxy S25 Ultra is equipped with a 5,500mAh battery, slightly larger than its predecessor. Thanks to the energy-efficient Snapdragon 8 Elite chipset and improved battery management features, the device easily lasts a full day of heavy use.
Samsung has also made strides in charging technology. The device supports 65W wired charging and 30W wireless charging, allowing users to quickly top up their battery when needed. Additionally, the reverse wireless charging feature has been improved, making it more efficient for charging accessories like earbuds and smartwatches.
Sustainability and Eco-Friendly Initiatives
Samsung has taken significant steps to make the Galaxy S25 Ultra an eco-conscious choice. In addition to the titanium frame and recycled back panel, the device uses a battery containing recycled cobalt. The packaging is entirely plastic-free, with the box made from 100% recycled paper.
These efforts align with Samsung’s broader sustainability goals, aiming to reduce the environmental impact of its products. The Galaxy S25 Ultra demonstrates that premium technology and eco-friendliness can go hand in hand.
Software Experience
The device runs on One UI 6.1, based on Android 14. Samsung’s custom interface continues to provide a clean, intuitive user experience with extensive customisation options. New features include enhanced multitasking capabilities, improved widgets, and deeper integration with Samsung’s ecosystem of devices.
Samsung has also promised four years of major Android updates and five years of security patches, ensuring the Galaxy S25 Ultra remains up-to-date and secure for years to come.
Pricing and Availability
The Galaxy S25 Ultra is available in a range of colours, including Phantom Black, Titanium Silver, and Emerald Green. Pre-orders have started in Kenya. The Samsung Galaxy S25 Ultra, 12+512GB, is priced ar Sh188,400 where as 12+256GB variant is priced at Sh172,800.
