You have probably heard the expression “Data is the new oil.” Well, data today is fueling an increasing number of businesses as well as individuals. Personalized customer experiences, automated marketing messaging, and science-driven insights all depend on the quality and volume of your information.
Companies and individuals are eager to gather data, and understandably so. Legislators, on the other hand, are keen to protect the privacy and safety of individuals. You have probably searched for something on the internet only to meet with voluminous and overwhelming, sometimes annoying ads of similar searches across all other platforms. It is all about data and your privacy.
As technology continues to advance, thanks to the latest inventions like Artificial Intelligence and the ever-advancing technology in smartphones and other electronics such as televisions, data privacy, and protection have never been as much needed as now.
Did you know, for instance, that your favorite smartphone listens to you? Yes, it does. Your phone listens to you. Phone listening is a proven fact, as voice assistants require your microphone to be enabled at all times, and they need it to pick up trigger words. It listens and keeps a record just like the human mind.
Did you also know that through the Internet of Things, (IoT), your devices can effectively communicate with each other and share data which might include some personal and private data? For starters, the term IoT, or Internet of Things, refers to the collective network of connected devices and the technology that facilitates communication between devices and the cloud, as well as between the devices themselves.
It is because of this, and the urgent need to safeguard your data that Samsung TVs now have the Knox Matrix. This is a feature that provides blockchain security monitoring and secure data sharing between your devices, such as your TV and phone, your TV and tablet, or your TV and SmartThings devices. Through this tech, data that is stored via cloud servers is also fully protected with Enhanced Data Protection, which means that data can only be decrypted on your trusted devices. Additionally, your data is completely inaccessible to others, including Samsung, and is protected in the event of data breaches in the cloud server.
At the same time, Samsung Knox offers comprehensive 3-layer security that functions in all areas of your TV, including hardware, platform, and service solutions. These layers are covered within; Hardware Security which ensures safe booting of the TV’s operating system and blocks personal information leakages; Platform Security which ensures a safe and secure environment by encrypting and blocking malicious apps when storing data; and service Security which ensures confident use Internet-based services without the threat of information leakages. For example, Service Security will block access to phishing sites when you’re using a web browser.
![President William Ruto flanked by Environment CS Aden Duale. [PCS]](https://newstrends.co.ke/wp-content/uploads/2025/02/President-William-Ruto-flanked-by-Environment-CS-Aden-Duale-PCS-768x480.jpg)
