Meru residents were treated to an unforgettable night of fine Scotch whisky and electrifying live music as EABL’s Black & White hosted its signature monochromatic affair at Checkmate Lounge on Saturday, 29th March. The event, headlined by the celebrated boy band H_Art The Band, offered a fresh and vibrant take on whisky enjoyment, seamlessly blending sophistication with fun.
Guests were welcomed into an immersive Black & White experience, complete with interactive games such as Jenga and miniature bowling, setting a lively tone for the night. The brand’s commitment to making Scotch whisky accessible and enjoyable was evident, as attendees indulged in expertly crafted Black & White cocktails and enjoyed exclusive offers on meal platters and branded merchandise.
“Black & White is all about breaking down barriers and making Scotch whisky accessible to everyone,” noted George Karume, EABL Shopper Manager Premium Spirits. “We want our consumers to feel empowered to create their own perfect blend of tradition and personal expression, adding vibrancy to their everyday moments. This event in Meru was a perfect example of that.”
As the evening unfolded, renowned DJ VJ Kay-gee Karuga set the stage with an electrifying mix, building anticipation for the main act. When H_Art The Band took the stage, the crowd erupted in excitement, singing along to beloved hits such as “Uliza Kiatu” and “El Shaddai,” alongside tracks from their latest album. Their performance, filled with passion and energy, left an indelible mark on the audience.
The party continued late into the night, with VJ Kay-gee Karuga returning to the decks to keep the momentum going. The Black & White Affair in Meru is part of a larger series of events designed to showcase the brand’s commitment to vibrancy, innovation, and a modern approach to whisky culture.
Since its inception in 1904, Black & White has remained a classic blend of some of Scotland’s finest whiskies, celebrated for its smooth and accessible taste. The Meru event reaffirmed the brand’s mission to elevate everyday moments, proving that Scotch whisky is not just about tradition but also about creating dynamic and memorable experiences for all.
