Naivas Supermarkets has launched the 2026 edition of its flagship Kikapu Kibonge campaign, positioning it as a response to mounting cost-of-living pressure on Kenyan households and promising shoppers discounts of up to 50 percent on selected essential goods.
The retailer said the campaign, unveiled in Nairobi on Saturday, is built around the theme “Beba Kikapu Kibonge – Value Tele, Up to 50% Off” and is aimed at helping families cope with rising spending on food, energy and transport.
The launch comes at a time when many households are under strain from higher consumer costs, with Naivas saying the pressure has made value-driven shopping more important than ever. The supermarket chain said Kikapu Kibonge 2026 is designed to provide curated baskets of everyday essentials at reduced prices, as shoppers increasingly look for predictable savings on items they buy most often.
“In the current environment, value is not optional — it is fundamental,” Naivas Chief Executive Officer Andreas von Paleske said at the launch. “Our focus is to systematically reduce pressure on the household basket by improving affordability and ensuring consistent access to essential goods.”
Naivas said the latest edition of the campaign marks a shift from one-off promotions to a more structured value model, allowing customers to save across key household categories over a longer period. The company said the approach is meant to help consumers “optimise spend without compromising on quality or choice.”
The retailer added that the initiative is being supported by tighter collaboration with suppliers, greater supply chain efficiency and efforts to cut wastage, especially in fresh produce categories. It also said the model will continue supporting local producers through fair and sustainable sourcing arrangements.
Naivas said those measures are intended to make sure savings reach customers without affecting product quality or putting pressure on suppliers. The campaign is also being positioned to serve a broad range of shoppers, from young professionals to family households, by focusing on products tied to everyday consumption needs.
“We remain focused on delivering practical solutions that respond to the real needs of our customers,” von Paleske said. “Through disciplined pricing, strong partnerships, and customer insight, we will continue to drive meaningful impact at the household level.”
The launch event was held as part of a Family Fun Day activation, which Naivas said offered an opportunity for direct engagement with customers while demonstrating the value proposition behind the campaign. Kikapu Kibonge 2026 will run across all Naivas stores nationwide, backed by both in-store and digital activations.
