RUBiS Energy Kenya today expanded its national footprint with the launch of two new service stations in Eldoret, RUBiS Iten Road and RUBiS Champions Mall. The launch event, presided over by Group Managing Director Olivier Sabrié, marks a major investment in the North Rift region and reinforces the company’s commitment to bringing its world-class services to key economic hubs.
The launch demonstrates Rubis’s strategic focus on regional growth and its confidence in the Kenyan market, pushing its retail network well beyond the 300-station milestone.
Speaking at the event, Olivier Sabrié, CEO of RUBiS Energie East Africa and Group Managing Director of RUBiS Energy Kenya, emphasized the company’s broader vision. “Our continued investment in Kenya is driven by a deep confidence in the nation’s economic trajectory. Eldoret, as the dynamic heart of the North Rift, is a cornerstone of our expansion strategy,” said Mr. Sabrié. “The opening of these two fuel stations underscores our long-term commitment to the communities we serve. Beyond providing reliable and accessible fuel, these stations create jobs and stimulate local economic activity, ensuring that our growth directly benefits the people around us.”
The two new stations are designed to cater to the diverse needs of Eldoret’s residents and the high volume of transit traffic the city commands.
Fred Patta, RUBiS Energy Kenya’s Retail Manager, who was also present at the launch, detailed the specific offerings. “We are incredibly excited to bring two distinct retail experiences to Eldoret on the same day.” explained Mr. Patta. ” Our Champions Mall station offers a top-class tyre centre while our Iten Rd station is tailored for efficiency, providing motorists plying the road to Baringo and Kabrnet with quick and convenient access to our high-performance UltraTec fuels, Castrol lubricants, and RUBiS Gas. We are committed to meeting the varied needs of our customers and to celebrate this important step in our journey, we invite everyone to experience the Rubis standard of quality and enjoy 8 shillings off every litre of UltraTec fuel on August 29th at both new locations.”
