Samsung Electronics Co., Ltd. Announced the Availability of the new Galaxy S24 series, which has received impressive pre-orders thanks to its transformational Galaxy AI capabilities. Following the announcement, the latest Samsung Galaxy S24 series achieved a double-digit increase in pre-order sales compared to its predecessor, with more than 80% of consumers opting for the most premium Galaxy S24 Ultra.
“The launch of the Galaxy S24 series demonstrates our initial step toward a new era of AI phones that go beyond the current smartphone,” said Anthony Hutia, Head of Mobile Experience at Samsung Electronics East Africa. “Designed to be an essential part of our daily lives, Galaxy AI will permanently change the way people interact with the world. We can’t wait to see how our users enhance and empower their everyday lives with Galaxy AI to open up endless possibilities.”
Galaxy AI delivers innovative and practical AI features to help transform the way we communicate, create and discover the world. From barrier-free communication through features like Live Translate and Chat Assist to a new standard for search provided by Circle to Search with Google[1], AI will improve nearly every experience that Galaxy S24 users can enjoy. The new ProVisual Engine, a suite of AI-powered camera tools, maximizes creative freedom, from image capturing with new zoom capabilities to editing with the help of generative AI.
Samsung further democratises these latest innovations so more users can enjoy these enriched experiences. More language options will be available for AI features and the current 13 languages. Most Galaxy AI experiences will also be extended to previous models through software updates, including the Galaxy S23 series, S23 FE, Z Fold5, Z Flip5, and Tab S9 series. In Samsung’s commitment to a longer and more reliable product lifecycle, the Galaxy S24 series now offers seven generations of OS upgrades and seven years of security updates. From February 14, the Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24 will be widely available through Safaricom and Samsung outlets. The Galaxy S24 Ultra comes in Titanium Gray, Black, Violet, and Titanium Yellow. The Galaxy S24+ and Galaxy S24 are available in Onyx Black, Marble Gray, Cobalt Violet and Amber Yellow.
