Visa and M-Pesa brought together customers, partners and football enthusiasts for the “Game Iko On” Semi-Final Watch Party, celebrating their collaboration to make global digital payments simpler, safer and more accessible for Kenyans through the M-Pesa GlobalPay Virtual Visa Card.
The M-Pesa GlobalPay Virtual Visa Card, developed through the collaboration between Visa and Safaricom, enables customers to make secure international online payments directly from their M-Pesa wallet, backed by Visa’s global network. Through the “Game Iko On” campaign, the collaboration has leveraged the excitement of football to showcase the convenience, security and accessibility of digital payments while rewarding customers throughout the football season.
Over the past several weeks, the Game Iko On campaign has engaged thousands of consumers through on-ground activations across malls in Nairobi, educating customers on the benefits and ease of using the M-Pesa GlobalPay Virtual Visa Card.
“Football has a unique ability to bring people together, and through the Game Iko On campaign we have been able to combine that passion with practical payment solutions that empower consumers,” said Chad Pollock, Vice President and General Manager, Visa East Africa. “Our collaboration is helping more Kenyans embrace secure and seamless digital payments while creating meaningful experiences around one of the world’s biggest sporting events. This watch party celebrates not only the excitement of the football season, but also the value that innovative partnerships can deliver for consumers.”
The Game Iko On campaign reflects the shared commitment to make digital payments more accessible by combining innovative financial solutions with experiences that resonate with Kenyan consumers. By bringing together the convenience of M-Pesa and Visa’s trusted global payment network, the collaboration continues to create practical payment experiences that fit seamlessly into customers’ increasingly connected lifestyles.
“Today’s FIFA World Cup watch party is more than an opportunity for football fans to come together and enjoy a world-class sporting spectacle. It reflects our shared commitment with Visa to create memorable customer experiences while showcasing the convenience and value of digital payments. Through this partnership, we are celebrating the passion that unites millions of fans and demonstrating how innovation can enhance everyday moments. Through products and services such as My OneApp and M-PESA GlobalPay, we are empowering individuals and businesses with convenient payment options that simplify everyday transactions and connect them to the digital economy”, said Esther Waititu, Chief Financial Services Officer at Safaricom PLC.
As football fans continue to celebrate the season, Visa and Safaricom remain committed to delivering innovative payment experiences that provide greater convenience, security and value for Kenyan consumers. Customers can activate the M-Pesa GlobalPay Virtual Visa Card through the MyOneApp and begin enjoying secure international online payments.
