When talking about one of the most famous and influential women in East Africa, Zarinah Hassan, popularly known as Zari, tops the list.
Her influence comes from the significant successes she has achieved through various activities, including business, entertainment, and corporate social responsibility. Her daily schedule must be packed with numerous activities that the average person would find challenging to manage.
Due to her influence in the community, Zari works with Samsung Electronics Africa as the icon influencer for the brand and its products. She explained her decision to work with the brand stems from the company’s strong commitment to empowering and supporting the community through modern ideas and technologies, which are the foundation for sustainable development.
In a recent interview, Zari revealed that she is a woman who keeps up with the pace of modern technology, recognizing its contribution to making everyday activities easier. The following is a snippet from that conversation:
Q: How has integrating AI in Samsung mobile and home appliances helped you stay organized and connected to daily activities?
A: The biggest benefit brought by the discovery of AI is improving efficiency and accuracy in making decisions in our various daily life activities. For example, in the past, most of my home appliances relied more on manual operation, but now nearly every device is connected and enhanced with modern technology systems. I love the current refrigerators with self-locking systems compared to previous models – there is a button to press, and after a while, it locks itself. As for the Bespoke washing machine, I am very impressed with the ‘Eco Bubble Technology’ because previously, it used to produce a lot of foam, causing some water leakages, but now I no longer see that issue – it cleans clothes thoroughly. Also, as a mother of a big family, I enjoy my large-capacity side by side refrigerator, which allows me to stock a lot of food for a long time instead of buying stuff frequently. Similarly, to my Neo Qled TV displays images so vividly, as if you’re seeing someone face-to-face, making you enjoy various entertainments at home!
Q: What features of Samsung AI-driven mobile technology most benefit you?
A: As a businesswoman, I am always looking for several tools to simplify and increase efficiency in my daily activities. I have businesses in different locations, so I am often required to travel frequently, meeting many people from different countries around the world who speak different languages from mine. I am very impressed with the AI Translate available on my Galaxy S24 because it allows me to communicate with anyone who doesn’t speak English. Previously, I had to look for an interpreter to translate for me, and I had to pay for that service, but now I can do it easily through my Galaxy S24. I advise my fellow business people to make the most of modern smartphones, as they offer various services with many benefits if we use them properly. The key is to keep up with the technological improvements that are made from time to time.
Q: How has the SmartThings App improved your Samsung home experience?
A: First, many people still don’t take advantage of this. For those unaware, this is an application you can download on your mobile phone, which you can connect to various Samsung home devices to make it easier to manage them. With this app on your phone, you can connect, view, and control your home devices at any time and place. Due to my many daily responsibilities, I might leave home in a hurry and forget to turn off or on electrical devices. But with this technology, you can do so without worrying about causing any danger, such as a fire that could endanger the lives of your family or damage. For example, you can adjust your fridge’s cooling wherever you are, and if you lose or can’t find your TV remote, it’s within this app. It also can schedule laundry even when you’re not at home – so you can do all these tasks through your phone, wherever you are. In short, the Smart Things App makes daily life easier because if you forget to do anything, you can be sure to do it through your phone. So, I don’t have any pressure these days. I can be in the office, but I am sure all my home devices are safe, and I can continue with my schedule in peace.
Q: Which Samsung AI technology was introduced to simplify your life?
A: In this digital world dominated by AI advancements, I think one of the most important technologies that simplifies my daily activities is ‘Voice Command’ aka Bixby. With this service, I can now use my mobile phone by giving it voice commands. I can make calls, send text messages, and translate different messages without touching the phone with my hands. I recommend this service to everyone, especially those who have busy schedules like mine and can’t hold their phones all the time. This service is user-friendly and helps you avoid that inconvenience. These are the benefits of technological advancements, and I’m thankful to Samsung for this innovation that keeps up with the pace of today’s life.
