Bolt, the leading on-demand mobility platform, has revealed that ride-hailing is playing an increasingly vital role in supporting livelihoods in Kenya, according to its first Gig Economy Report conducted with Ipsos. The study provides the most detailed look yet at the motivations, income impact, and realities of platform-based work in the country.
The survey found that 53% of ride-hailing drivers rely on digital platforms as their primary source of income, while 47% use it to supplement other earnings. This underscores the growing significance of gig work in strengthening financial resilience for thousands of Kenyans.
Financial independence and flexible work schedules remain key motivators for drivers. Around 28% of respondents said they joined the sector to gain self-sufficiency, while 21% valued the ability to earn on their own terms, including setting their own hours.
The report also highlights ride-hailing as a major contributor to Kenya’s broader gig economy. Ride-hailing activity accounts for roughly 20% of the sector, second only to e-commerce, which represents 42% of the gig economy.
Dimmy Kanyankole, Senior General Manager for East Africa at Bolt, said, “As digital platforms evolve, ride-hailing is increasingly becoming an important source of income and economic empowerment for many Kenyans. At Bolt, we are proud to create opportunities for thousands of drivers to earn reliably while maintaining flexibility and independence.”
The survey indicates tangible benefits for drivers’ households, with 54% reporting a significant improvement in their livelihoods since joining ride-hailing. This shows how platform-based work can directly enhance economic stability for families.
However, the sector still faces challenges in achieving inclusivity. The study found that 97% of drivers are male, leaving only 3% female participation, highlighting the need for targeted initiatives to encourage more women to join the gig economy.
Soyinka Witness, Strategy Director at Ipsos, added, “Platform-based work is shaping Kenya’s labour market, providing opportunities for income and independence. At the same time, the gender imbalance presents a clear opportunity for more inclusive growth.”
The findings arrive amid ongoing global debates about the future of work, platform regulation, and gig economy growth. Insights from this study offer a clear picture of how ride-hailing is impacting both employment opportunities and economic participation in Kenya.
