Thika: Kenya Breweries Limited, presented a sensational weekend of music and fashion at the MKU Pavilion Grounds in Thika, courtesy of its Smirnoff Ready to Drink (RTD) brand.
This extraordinary event, which marked the ninth edition of the Smirnoff Unleash Your Edge Fiesta, left thousands of music and fashion enthusiasts utterly captivated.
Distinguished by its commitment to exceeding expectations, this edition of the Smirnoff Unleash Your Edge Fiesta elevated the bar by delivering a dynamic lineup of top-tier performances, which included commanding acts such as Wakadinali, DJ Karoski, DJ Malaika, DJ Grauchi, MC Gogo, DJ Adalla, DJ ROQ, MC Ballo, DJ Daffy, and DJ IV.
This remarkable event seamlessly integrates with the overarching Smirnoff trademark, We Do We campaign. We Do We is a vivacious global initiative that unapologetically celebrates the enchanting synergy of unity. It is a symphony that harmonizes diverse individuals, ingredients, and flavours into a masterpiece of extraordinary proportions.
Brigid Wambua, the KBL Smirnoff Brand Manager, articulated the essence of this event during her address: “Flavour with Edge is Smirnoff’s unmistakable approach to give young Kenyans to celebrate and express their uniqueness and their audacious spirit. Through a fusion of education and entertainment, we empower consumers to uncover an extraordinary alternative to the ordinary. We craft responsible drinking experiences that effortlessly embody an air of authenticity and distinction.”
Ms. Wambua further disclosed that the We Do We campaign extends a heartfelt invitation to consumers to embrace and nurture a profound sense of unity and belonging. “Smirnoff passionately believes that collective strength far surpasses individual endeavors, and this campaign heralds a significant platform paradigm shift, marking an era-defining transformation, concluded Ms. Wambua.
Obtaining an entry ticket was elegantly simple; patrons needed only to procure a bottle of Smirnoff Vodka Flavours or a six-pack of Guarana or Black Ice through ke.thebar.com, Glovo, Chupa Chap, Naivas, and Quickmart stores. Smirnoff RTD tantalizes the senses with its delectable and invigorating flavour profile, thereby bestowing occasions an added layer of intensity, novelty, and elevated experiences.
The Smirnoff Unleash Your Edge Fiesta stands as a testament to Kenya Breweries Limited’s unwavering commitment to delivering unparalleled entertainment, celebrating individuality, and fostering unity through the lens of Smirnoff’s We Do We campaign.