In a groundbreaking partnership, Safaricom, through its renowned mobile money service M-Pesa, has teamed up with the National Olympic Committee of Kenya (NOC-K) to bolster Team Kenya’s preparations for the 2024 Paris Olympic Games. This prestigious event will take place in France from Friday, 26 July 2024, to Sunday, 11 August 2024.
As the official technology and payments partner, Safaricom has committed KES 30 million in cash and kind. This comprehensive sponsorship includes travel insurance for athletes, airtime and data bundles to support communication and financial literacy workshops. Additionally, Safaricom will provide casual wear for the athletes during their training camps and workshop sessions.
Safaricom’s CEO, Peter Ndegwa, expressed the company’s dedication to supporting Kenyan athletes. “This sponsorship reflects our commitment to empowering athletes with technological and financial tools. Our athletes have worked hard to prepare for the Olympics, and our support ensures they are also well-prepared beyond the stadium thanks to the financial literacy workshops,” he stated.
As part of the sponsorship, Safaricom has acquired several exclusive rights. These include naming rights for the residential camps and training centres, the right to conduct a competition to design a new mascot, and the right to provide financial literacy workshops during residential training camps.
Experience the Olympics in Paris
In an exciting addition, Safaricom has partnered with Visa, the Worldwide Payment Technology Partner of the 2024 Paris Olympic and Paralympic Games, to offer an incredible opportunity for Kenyan sports enthusiasts. Four lucky Kenyans and a companion each will win a trip to Paris to support Team Kenya and witness the Olympics firsthand.
The trip package for the winners and their companions includes flights, accommodation, meals, drinks, and stadium tickets for various Olympic events, ensuring an unforgettable experience.
How to Enter
To enter the draw, make any transaction worth KES 1,500 or more using the M-Pesa GlobalPay Virtual Visa Card through the M-Pesa App. Each transaction automatically qualifies as an entry, bringing users one step closer to experiencing the magic of the Olympics in Paris.
Peter Ndegwa highlighted the importance of this initiative: “We are excited to offer four Kenyans the chance to experience the Olympics in Paris with a companion, fostering national pride and unity. We believe in the power of sports to inspire and unite people, and we are honoured to support Team Kenya’s journey to success.”
Visa’s East Africa Vice President and General Manager, Chad Pollock, echoed this sentiment: “As the Worldwide Payment Technology Partner for the Olympic and Paralympic Games, we are thrilled about our partnership with Safaricom. This collaboration brings together two innovative and customer-centric organisations. It is an exciting opportunity for M-Pesa GlobalPay Virtual Visa Card customers and a testament to our commitment to making everyday transactions rewarding.”
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