Samsung Electronics Co., Ltd. today announced a new integration of Microsoft Copilot with its 2025 lineup of TVs and Smart Monitors, building on Samsung’s commitment to offering even more personalized and intelligent features on screen with Samsung Vision AI.
With Copilot built into the display, users can access Microsoft’s powerful AI companion through a simple voice command or click of the remote, making it easier to search, learn and engage with content directly from their screens.
“Through our open AI partnerships, Samsung is setting a new standard for AI-powered screens,” said Kevin Lee, Executive Vice President of the Customer Experience Team at the Visual Display (VD) Business of Samsung Electronics. “Copilot makes it fun and easy to quickly get what you need through tailored experiences, whether you’re learning something new, enjoying entertainment, tackling everyday tasks or more.”
A More Connected AI Experience
Along with recent upgrades to Samsung’s Click to Search feature and Bixby, its on-device voice assistant, Copilot’s integration expands on a richer, more contextual smart display experience. The integration also enables Copilot’s advanced conversational AI in Samsung Daily+, the company’s lifestyle hub that offers services across entertainment, wellness, food and more.
Copilot can be accessed through the Samsung Tizen OS home, Samsung Daily+ and Click to Search, enabling conversational AI support for a range of scenarios. Through natural voice interaction, Copilot offers personalized recommendations, relevant information and interactive learning experiences. Whether viewers are curious about something they’re watching or looking to explore a topic further, Copilot can respond instantly to share quick facts about actors or athletes, summarize plots, support foreign language learning or help break down complex concepts — all from the largest screen in the user’s home.
“Copilot on Samsung TVs is designed to feel like an AI companion in your living room,” said David Washington, Partner General Manager, Microsoft AI. “Together with Samsung’s leadership in advanced display technology, we’re bringing people a shared experience that helps them discover something to watch, ask questions, make plans, or simply enjoy a moment together, all on the biggest screen in their home.”
As the leading global TV manufacturer for 19 consecutive years, Samsung is in a unique position to create the most intuitive and supportive AI companion for the home.
