Vivo Energy Kenya the company that distributes and markets Shell products and services in the country, has unveiled a model motorist’s destination service station as part of its ongoing retail network development strategy.
The launch of Shell Dennis Pritt service station, along Dennis Pritt Road in Nairobi’s Kilimani estate, is a showcase of future service stations by the firm, which will be optimised to serve as retail hubs or motorist destination convenience centres, which customers use regularly to meet their needs.
Speaking at the launch event at the fully fledged service station, Vivo Energy Group CEO Mr. Stan Mittelman said the company, through its local subsidiary, continues to invest heavily in developing modern sites that provide its customers with access to high-quality products, services, and greater convenience. “By providing quality services tailored to the needs of customers on-site, the multi-purpose forecourt is increasingly becoming a retail hub or a ‘one-stop-shop’, which customers use regularly to meet their everyday needs,” he said.
Flanked by Vivo Energy Kenya Managing Director Mr. Peter Murungi, the visiting Group CEO said that, as part of the firm’s retail development strategy, the new Shell Dennis Pritt service station’s offerings include high-quality fuels, lubricants and LPG (brand Afrigas), as well as an ArtCaffe Market convenience retail shop and a quick service restaurant. The new service station also features a modern lubricant bay for oil change, a car wash, a pharmacy, among other amenities.
“In Kenya, we are actively delivering our Africa-wide retail development strategy, which is geared at securing our market leadership and enhancing our customer experience,” Mittelman said. He added, “We continue to expand our retail network to meet growing demand across the continent. Additionally, we look to improve the customer experience at our sites, building on the successful launch of loyalty programmes in key markets, undertaking new fuel launches and providing the best and safest experience for our customers.”
Vivo Energy Kenya Managing Director, Peter Murungi, said the firm had recently moved to enhance its service delivery capacity, with increased demand for quality fuel products complemented by premium non-fuel services and products.
“Thanks to the support of loyal customers, Shell service stations continue to register growing demand for our flagship products, including Shell FuelSave Unleaded, Shell FuelSave Diesel and Shell V-Power Unleaded,” Murungi said. He added, “At all our more than 340 Shell service stations in Kenya, we aim to make sure that our customers’ experience goes beyond just fuelling. That’s why at many Shell stations customers can fuel up, shop, dine, buy or refill their Afrigas cylinder, as well as access a range of car services like car wash or service at the service bay.
Vivo Energy Kenya was established in November 2012 following the acquisition of Shell’s downstream business in Kenya from Kenya Shell Ltd. The firm is currently ranked as the leading national oil marketing company (OMC) with a 20.0% market share according to the sector regulator and serves all market segments from retail to commercial customers with a full range of automotive fuels, lubricants, aviation fuels, liquefied petroleum gas (LPG), and black fuels.
